It was an early morning for us, starting at 10 am at Target Field for a tour and panel. First, we got our tour of the stadium which was about an hour long. We got to see the Champions Club, Visitor's Clubhouse, the Budweiser Deck, and many other behind-the-scenes areas of the stadium. Being a huge Twins fan, this was the highlight of my day. Target Field is an amazing example of an environmentally conscious stadium. The stadium saves millions of gallons a year of water that is drained, purified, and recycled all within the stadium. It's won many awards for its sustainability efforts. Architecturally, it is absolutely gorgeous. Every time I get a chance to be in the building, I am constantly reminded of how much I want to work there.
After the tour, we got to speak with some of the people that work for the Minnesota Twins in marketing and sales. The panel consisted of Will Delaney (Ad Manager), Chris Iles (Corporate Communication), Keith Beise (Social Media), and Rick Olson (Tour Leader). They each described what they do. They are also preparing a lot for the All Star Game, coming to Target Field in July 2014. They talked a lot about how they plan on expanding their social media to other platforms, and how much revenue that their social media creates. I also won a game used ball for asking the best question. :)
After our visit with the Twins, we rushed to the Metrodome to begin visiting with the Minnesota Vikings. We got a tour of Mall of America Field, and we were told that we would be one of the last groups to tour it, since it will be torn down after this season. It's really amazing to look at the stadium from a marketing point of you. I noticed how outdated and old the stadium was. It is hard to market not only an old stadium, but a team that can't figure out their QB situation and can't win. They did very well with what they could do, and obviously, people are still going to the games no matter how bad the Vikings have been lately.
|Mall of America Field|
Our final visit was with the Minnesota Wild. By the time we got there, we were all starving and pretty exhausted. We all actively listened to the marketing professionals for the Wild, though, who were Will Schultz (Ticket Sales), Natalie Kaess (Fan Services), and Mark Fasching (Suite Sales). We had a brief tour of the stadium and got to go down to the ice level. It was right before their game, though, so we didn't get to see much more than that. During the tour, I saw a player just sitting in the stands taping his hockey stick, so that was pretty exciting for me! We also learned a lot about the suites, which work very differently compared to the Dome and Target Field. They had suites that could be purchased for quarter, half, and full seasons. There were also suites that could be purchased for single games only. On top of all of that, the Xcel has "Loges," which are 4 person suites. These included 4 tickets to every event that occurs at the Xcel, including concerts, tournaments and Wild games. They also had all you can eat food and drink. Even though it was pretty expensive, I thought it was a great idea. It's clear that it has been successful, due to the waiting list they have to purchase a suite.
|Wild warming up vs. Carolina|
This trip was so much fun. I got to meet people in the field I want to go into and it was extremely interesting. The basic networking of the trip was so valuable to me, and I hope to have the opportunity to work with these professionals when I graduate from UMD. My next post is going to be about going to the Minnesota Wild Networking Event, and I will be networking with professionals that actually run the Wild, Timberwolves and Vikings organizations. I am so excited! Thanks for reading!